Obedience Essays (1081 words) - Neurosurgery, American Psychologists

Obedience Psychologists, social scientists and writers have long been interested in the whys of obedience and disobedience; many experiments have been conducted to help in understanding these issues and the influences exerted by outside forces on individuals in their decision making processes. Unthinking obedience can be as dangerous as unthinking rebellion in any society, neither is done with self-reflection as a part of the process; however, care must be used in determining the appropriate time for thoughtful disobedience so that society is not destroyed by the dissention. In a short story by Shirley Jackson entitled The Lottery, reprinted in Writing and Reading Across the Curriculum (382), a fictional New England town is introduced in which all the villagers participate annually in a lottery used to determine which inhabitant is to be stoned to death; performed out of habit, it demonstrates ritualized, unthinking obedience to custom. After the publication of the story in 1948 by the New Yorker, many people objected to the perceived implication that the people of New England or America could be as blindly obedient as the characters in the story to any custom, good or bad. As Erich Fromm observed in Disobedience as a Psychological and Moral Problem (377), disobedience is the first step towards independence and freedom. He noted that human history began in an act of disobedience, that of Adam and Eve`s original sin (378), which set man free to develop and grow. One of his main points is In order to disobey, one must have the courage to be alone, to err and to sin (380). Along with Fromm, Solomon Asch, noted psychologist, asserts in his article, Opinions and Social Pressure (336), that it is most likely the case that a solitary person facing a group espousing a different opinion from his own will go along with the group, even in the face of physical evidence showing the group opinion to be blatantly incorrect, rather than face the disapproval of the group. He noted that having one person disagree with the group frees others to disagree as well, and allows them to have a opinion differing from the individual`s as well as the group`s. Asch insists, Life in society requires consensus as an indispensable condition (342). Without consensus, society could never have come into being; compromise is essential to human relations, without it, anarchy reigns. Later, Stanley Milgram, The Perils of Obedience (343), conducted experiments in obedience on subjects who were exposed to authority figures demanding the injury of other people in the experiment who failed to correctly answer questions asked of them. The subjects answered the demands for mild injury with ready compliance, the demands for stronger measures with protest and compliance, and lethal injury in two ways: protest and refusal or protest and compliance. Most complied. Some subjects later tried to excuse their obedience and place to responsibility on the experimenter, but most admitted responsibility for their own behavior. The majority of the subjects committed unthinking obedience and would likely have killed the person they were instructed to injure had this been a test of intelligence and not one of obedience. From all four: Asch, Fromm, Jackson and Milgram, comes a repeated theme of unthinking obedience, of individuals decisions being controlled by outside influences. In Jacksons The Lottery, the social pressures are apparent in the seemingly innocent banter covering the nervousness of the villagers as they gather on the green to await the drawing of the lottery tickets. Fromms position would suggest that disobedience is necessary for the society of the village in The Lottery to progress and grow: unless and until they are able to break away from unthinking obedience to what he calls authoritarian conscience (379), the village will never be able to evolve into a better society. According to Aschs research, if even one person had been willing to face all the other villagers and point out where their society was going wrong, there might have been a chance that others would have broken out of the mold of unthinking obedience and the end result might have been different in The Lottery, different for the villagers as a group and different for Mrs. Hutchinson as an individual. Milgrams research supports Mrs. Hutchinsons being unable to break away from her unthinking obedience; even as the mob was preparing to stone her, she never said that the villagers were doing wrong, just that she hadnt had a fair chance. Thoughtful, timely disobedience is better than thoughtless obedience, as is demonstrated in all of the foregoing works. Compliance and obedience are necessary for any society to

Ems Case Study Essays

Ems Case Study Essays Ems Case Study Essay Ems Case Study Essay A CT was ordered and revealed lesions on the left brain about 2-3 cams long. Patient was scheduled to leave for Texas tomorrow for further evaluation. Patients wife describes this recent event as mild ticks to the left arm with short Intermittent breaks In seizure activity. Patients vital signs were 136/78 with a pulse of 112. Breath sounds are clear and heart sounds are normal. DNS reveal diminished grip in left arm. Wife states this is normal since his previous seizure on July 1st. Patients skin pink, warm and mildly diaphragmatic. Patients LOC is diminished. Patient can respond briefly to verbal commands. Patient is experiencing mild focal motor seizure activity to the left arm and head/neck. Patients lab data Is normal with the exception of his Together level. Patients Together is currently 4. 2 vs.. A normal range of 8- 12. Patients liver enzymes were currently normal which Is Improved from his July 1st levels that were low. Patient is currently taking: Disappear, OMG DID for the treatment of seizures. Fomentation MGM BID for a peptic ulcer. Together MGM BID for treatment of seizures. Viding, 2-3 q-err PR for pain relief. PA ordered establishment of IV with a saline lock, 02 at 4 Imp by NC and 3-lead monitoring. Divan 0. Ml given IPP to relieve seizure. MESS PLAN OF ACTION Protect the patient from harm and do nothing If seizure last less than two minutes. If seizure Is prolonged (>2 minutes) protect patients airway and provide suction as needed. Establish large bore IV with normal saline at TOOK and provide 02 as Indicated. Consider and obtain order for Vellum 5-MGM VISP or Versed OMG IM If IV access is not available. May also give Versed 2. OMG IV if needed. Establish baseline vials Ana moonlit caracal urn Hoyt. I rainspout AS

Poner Conjugation in Spanish, Translation, Examples

Poner Conjugation in Spanish, Translation, Examples The conjugation of the Spanish verb poner, often translated as to put or to place, is highly irregular. In order to help you understand and use this verb, this article includes poner conjugations in the present, past, conditional, and future indicative; the present and past subjunctive; the imperative, and other verb forms. The same conjugation pattern is used for other verbs based on poner, such as componer, disponer, exponer, imponer, oponer, proponer, reponer and suponer. Using the Verb Poner vs. Ponerse The verb poner generally means to put or to place, but its meaning can vary when used in some common expressions like poner la mesa (to set the table), or poner huevos (to lay eggs). It can also mean to turn on, as in poner mà ºsica (to play music on the radio) or poner la televisià ³n (to turn the television on). The verb poner can also be used reflexively - ponerse- . Ponerse can mean to put something on, such as clothing or accessories. For example, Juan se puso el abrigo y Ana se puso el sombrero (Juan put the coat on and Ana put the hat on). In addition, ponerse can mean become when referring to a change in state of being, such as ponerse triste (become sad), ponerse rojo (to become red in the face), ponerse flaco (to become skinny), etc. Poner Present Indicative In the present indicative tense, the first person singular (yo) conjugation of the verb poner is irregular, but the rest of the conjugations follow a regular verb pattern. Yo pongo I put Yo pongo la mesa antes de la cena. Tà º pones You put Tà º pones el libro en la biblioteca. Usted/à ©l/ella pone You/he/she puts Ella pone flores para decorar la casa. Nosotros ponemos We put Nosotros ponemos el dinero en el banco. Vosotros ponà ©is You put Vosotros ponà ©is la ropa en el armario. Ustedes/ellos/ellas ponen You/they put Ellos ponen mucho esfuerzo en su trabajo. Poner Preterite Indicative The preterite tense conjugations of poner are irregular and use the stem pus-. Yo puse I put Yo pusela mesa antes de la cena. Tà º pusiste You put Tà º pusisteel libro en la biblioteca. Usted/à ©l/ella puso You/he/she put Ella pusoflores para decorar la casa. Nosotros pusimos We put Nosotros pusimosel dinero en el banco. Vosotros pusisteis You put Vosotros pusisteis la ropa en el armario. Ustedes/ellos/ellas pusieron You/they put Ellos pusieronmucho esfuerzo en su trabajo. Poner Imperfect Indicative The verb poner is conjugated regularly in the imperfect tense. You start with the stem pon and add the imperfect ending for -er verbs (à ­a, à ­as, à ­a, à ­amos, à ­ais, à ­an). The imperfect tense can be translated as was putting or used to put. Yo ponà ­a I used to put Yo ponà ­ala mesa antes de la cena. Tà º ponà ­as You used to put Tà º ponà ­asel libro en la biblioteca. Usted/à ©l/ella ponà ­a You/he/she used to put Ella ponà ­a flores para decorar la casa. Nosotros ponà ­amos We used to put Nosotros ponà ­amosel dinero en el banco. Vosotros ponà ­ais You used to put Vosotros ponà ­aisla ropa en el armario. Ustedes/ellos/ellas ponà ­an You/they used to put Ellos ponà ­anmucho esfuerzo en su trabajo. Poner Future Indicative For the irregular conjugation of poner in the future indicative, change the stem to pondr-. Yo pondrà © I will put Yo pondrà © la mesa antes de la cena. Tà º pondrs Youwill put Tà º pondrs el libro en la biblioteca. Usted/à ©l/ella pondr You/he/shewill put Ella pondr flores para decorar la casa. Nosotros pondremos Wewill put Nosotros pondremos el dinero en el banco. Vosotros pondrà ©is Youwill put Vosotros pondrà ©isla ropa en el armario. Ustedes/ellos/ellas pondrn You/theywill put Ellos pondrn mucho esfuerzo en su trabajo. Poner PeriphrasticFuture Indicative The periphrastic future is composed of the present indicative conjugation of the verb ir (to go), the preposition a, and the infinitive poner. Yo voy a poner I am going to put Yo voy a ponerla mesa antes de la cena. Tà º vasa poner You aregoing to put Tà º vasa poner el libro en la biblioteca. Usted/à ©l/ella vaa poner You/he/shegoing to put Ella vaa poner flores para decorar la casa. Nosotros vamosa poner We aregoing to put Nosotros vamos a poner el dinero en el banco. Vosotros vaisa poner You aregoing to put Vosotros vaisa poner la ropa en el armario. Ustedes/ellos/ellas vana poner You/they aregoing to put Ellos vana poner mucho esfuerzo en su trabajo. Poner Present Progressive/Gerund Form To form the gerund  or present participle, you start with the stem of the verb and then add the ending -ando (for -ar verbs) or -iendo (for -er and -ir verbs). The present participle is used to form progressive tenses like the present progressive, which is usually formed with the auxiliary verb estar, but can also use the verbs seguir, continuar or mantener as the auxiliary. Present Progressive ofPoner est poniendo is putting Ella est poniendo flores para decorar la casa. Poner Past Participle The past participle of poner is irregular - puesto- . This verb form can be used to form perfect tenses, such as the present perfect (with the auxiliary verb haber). Present Perfect of Poner ha puesto has put Ella ha puesto flores para decorar la casa. Poner Conditional Indicative To talk about possibilities, you can use the conditional tense, which is usually translated to English as would verb. Poner is also irregular in the conditional and uses the stem pondr-. Yo pondrà ­a I would put Yo pondrà ­ala mesa antes de la cena si llegara a tiempo. Tà º pondrà ­as Youwould put Tà º pondrà ­as el libro en la biblioteca si hubiera espacio. Usted/à ©l/ella pondrà ­a You/he/shewould put Ella pondrà ­a flores para decorar la casa, pero las flores estn muy caras. Nosotros pondrà ­amos Wewould put Nosotros pondrà ­amos el dinero en el banco si nos ganramos la loterà ­a. Vosotros pondrà ­ais Youwould put Vosotros pondrà ­ais la ropa en el armario si fuerais ms ordenados. Ustedes/ellos/ellas pondrà ­an You/theywould put Ellos pondrà ­an mucho esfuerzo en su trabajo, pero son perezosos. Poner Present Subjunctive The present subjunctive is formed with the stem of the first person singular in the present indicative (yo pongo). Que yo ponga That I put Mam pide que yo ponga la mesa antes de la cena. Que tà º pongas That you put El maestro quiere que tà º pongas el libro en la biblioteca. Que usted/à ©l/ella ponga That you/he/she put La decoradora recomienda que ella ponga flores para decorar la casa. Que nosotros pongamos That we put El contador sugiere que nosotros pongamos el dinero en el banco. Que vosotros pongis That you put Pap pide que vosotros pongis la ropa en el armario. Que ustedes/ellos/ellas pongan That you/they put La jefa espera que ellos pongan mucho esfuerzo en su trabajo. Poner Imperfect Subjunctive The imperfect subjunctive has two different conjugations. Both of them are correct. Option 1 Que yo pusiera That I put Mam pedà ­a que yo pusiera la mesa antes de la cena. Que tà º pusieras That you put El maestro sugerà ­a que tà º pusieras el libro en la biblioteca. Que usted/à ©l/ella pusiera That you/he/she put La decoradora recomendaba que ella pusiera flores para decorar la casa. Que nosotros pusià ©ramos That we put El contador sugerà ­a que nosotros pusià ©ramos el dinero en el banco. Que vosotros pusierais That you put Pap pedà ­a que vosotros pusierais la ropa en el armario. Que ustedes/ellos/ellas pusieran That you/they put La jefa esperaba que ellos pusieran mucho esfuerzo en su trabajo. Option 2 Que yo pusiese That I put Mam pedà ­a que yo pusiese la mesa antes de la cena. Que tà º pusieses That you put El maestro sugerà ­a que tà º pusieses el libro en la biblioteca. Que usted/à ©l/ella pusiese That you/he/she put La decoradora recomendaba que ella pusiese flores para decorar la casa. Que nosotros pusià ©semos That we put El contador sugerà ­a que nosotros pusià ©semosel dinero en el banco. Que vosotros pusieseis That you put Pap pedà ­a que vosotros pusieseis la ropa en el armario. Que ustedes/ellos/ellas pusiesen That you/they put La jefa esperaba que ellos pusiesen mucho esfuerzo en su trabajo. Poner Imperative The imperative mood is used to give orders or commands. Positive Commands Tà º pon Put!  ¡Pon el libro en la biblioteca! Usted ponga Put!  ¡Ponga flores para decorar la casa! Nosotros pongamos Let's put!  ¡Pongamos el dinero en el banco! Vosotros poned Put!  ¡Poned la ropa en el armario! Ustedes pongan Put!  ¡Pongan mucho esfuerzo en su trabajo! Negative Commands Tà º no pongas Don't put!  ¡No pongas el libro en la biblioteca! Usted no ponga Don't put!  ¡No ponga flores para decorar la casa! Nosotros no pongamos Let's not put!  ¡No pongamos el dinero en el banco! Vosotros no pongis Don't put!  ¡No pongis la ropa en el armario! Ustedes no pongan Don't put!  ¡No pongan mucho esfuerzo en su trabajo!

International risk management Assignment Example | Topics and Well Written Essays - 1250 words

International risk management - Assignment Example The paper looks at these strategies together with a contingency plan for the product we seek to develop. This strategy seeks to completely eliminate the risk of a project to level 0. With this strategy minimum allowable risk is zero (Darity, 2008). In other words risk avoidance will imply that the developers avoid undertaking the project if it has been identified to have a component of risk in it. The strategy is rarely used in risk mitigation because almost all projects to be undertaken have a risk component in them. If the strategy is employed to mitigate risk in the product, the developers will have to avoid the development of the product since it has inherent risks. Some of the inherent risks include; the power failure on the leds, the small switches failing to work, risk that the product wouldn’t gain market approval among other risks. Thus since the developers aim to go ahead with the entire project cycle, this mitigation strategy wouldn’t be advisable. Risk sharing as another mitigation strategy used as a suitable way of reducing the possible negative outcome inherent to developing a product. It is one of the most common strategies employed in risk management. Risk sharing according to Bolton and Harris (2010), is defined as a risk management strategy which aims at reducing risk exposure by ensuring that the risk component in a project is first identified. After identification, the burden of possible loss is spread among several entities, units of enterprises or other partners critical to the particular project development. This risk management method is also called risk retention. The technique is a way of self-insuring the risks taking into consideration a multiplicity of entities. In developing the product that seeks to increase the safety of those riding bikes in the urban areas either at night or in the early morning hours, risk sharing as a method of mitigating risk suggests the need to look for other entities that might be interested in

How does Baz Luhrmann interpret Shakespeare's Romeo and Juliet Essay

How does Baz Luhrmann interpret Shakespeare's Romeo and Juliet - Essay Example This research will begin with the statement that Baz Luhrmann’s reinvention of Shakespeare’s classic Rome and Juliet depicts the classic tragedy through a visual kaleidoscope of Hong Kong action picture paradigms of chaos and color. The Luhrmann production is unconventional, moving the location to Verona Los Angeles.   The trademark use of color is juxtaposed against the bleak backdrop of gang warfare, which permeates throughout the film.   At the beginning of the film, Luhrmann opens with the prologue. In stark contrast to the well known Zeferelli version of the tragedy, Luhrmann’s conveys the prologue as a newsreel on the television as a news report. The opening sequences and title scenes of the film plays a vital role in engaging the audience and preparing the audience as to what to expect from the movie with great effect.   This places the audience at ease. The opening sequences and title scenes of both films play a vital role in engaging the audience a nd preparing the audience as to what to expect from the movie with great effect.   Moreover, Luhrmann uses quick flashes of the prologue at the beginning of the film either as newspaper headlines or in bold writing. Lurhmann’s visual narrative mirrors Shakespeare’s use of symbolism in the opening scene as there appears a broken ring on the screen. This symbolizes the tragedy of Romeo and Juliet’s love story and further mirrors Shakespeare’s lexical technique of dramatic irony in his prose.  

Case Study A Global Investment Marketing Essay

Case Study A Global Investment Marketing Essay A global investment is a difficult mission that requires the assessment of different aspects of potential opportunities in different countries. Moreover, needs serious examination and analysis of success and failure probability. The purpose of this paper is to study the strategy of Etisalat, the United Arab Emirates (UAE) telecommunication company in the Saudi Arabia market as Mobily. Moreover, description, cause and effect of that strategy will be discussed at understand Saudis economy and to identify the total investment in the mobile sector. In addition, an attempt to examine the performance of Mobliy and the obstacles it faced was made. A specially, the difficulty it faced when it started the business in the Saudi market while trying to catch a part of mobile phone market share, managing its business and communicating with its mother company in the UAE. To overcome these obstacles, Mobily created new services for personal and companies to add value for its subscribers to achieve its strategy target. To explain its success in Saudis market, some business information will be discussed evaluating its strategy. Table of Contents: 2- Etisalats globalstrategy 3-SAY GOODBYE TO THE MONOPOLY 4-Mobily Ownership Structure 5-Mobily Objectives 6-STRATEGY 7-HAJJ EFFECT ON PROFITABILITY 8-INFRASTRUCTURE 9-Effect of macro-environmental and micro-environmental on Mobilys marketing mix 2- Etisalats globalstrategy Etisalat is the largest Arab telecommunications firm in the Middle East, with 63 million customers and has launched the most advanced services to the area.( http://www.etisalat.ae) Etisalats strategy is anchored in expanding in international markets and being able to be one of the top-10 telecoms service suppliers in the world. To execute this strategy, Etisalat attempts actually to create the retail of mobile devices around some states in Africa, Asia and the Middle East as Saudi Arabia and Egypt because these countries have shown an increase in GDP, great increase in population and unemployment and Etisalat try to present telecom services and solutions which add value to consumers and facilitates perfect deal with technology. 3-SAY GOODBYE TO THE MONOPOLY In 2004, the only mobile operator was Saudi Telecom Company (STC). At the same time, the mobile penetration rate just was 40%,and there were only 9.2 million customers. When Mobily entered Saudi market in 2005, broke the monopoly. The liberalization of the Saudi Arabian telecommunication sector caused the penetration rate to rise to 109% in 2007, to  assure  of 50% for customers growth. Mobily paid 3.46 billion USD to have the second mobile license in KSA in 2005. Mobily was successful in covering most of Saudi Arabias land with the GSM coverage 97% of populated areas. It was also the first mobile Saudi operator to  initiate  value-added services such as location-based services (LBS) and MMS. 5-Mobily Objectives To be the best work environment in the KSA by caring for their employees. To be Number One at enjoyment their subscribers. To sustain leadership in data applications and services 6-STRATEGY Mobily is successful attainment its long term vision: to change from a pure mobile operator to a multi-functional telecom operator in KSA. Mobily was granted approval by CITC (Communication and Information Technology Commission) to attained 96% of Zajil International Telecom and 99.9% of Bayanat Al Oula which has a WIMAX license, two data service suppliers in KSA in 2008. Mobily is managing the cost of existing operations when its purchase of a 66.6% stake from the Saudi National Fiber Network (SNFN) which substitutes the use of STCs international gateway network. The incomes of the SAR2 billion capital increases are used for funding or upgrading. (http://www.mobily.com.sa) Mobily has built a strong connection with Etisalat of UAE for procurement of resource. This connection might be significant for presenting one of the best plan networks in the world. The revenue of Mobily Company Q2 2010 recorded as 3,972 million showing an increase of 24% over the same quarter last year. Mobilys chairman, ENG. Abdulaziz Alsaghyir mention that the increase of our Q2 revenue is due to the growth in broadband revenues and creating a centre of attention more post-paid consumer, in addition, Mobily has approved its strategy for five year time know as GED planning for expansion, differentiation to supply combined telecom services constructed about fixed and mobile broadband technologies. 7-HAJJ EFFECT ON PROFITABILITY It is expected that around 3 million person visit Saudi Arabia during the Hajj pilgrimage season, which is reflected in Mobilys fourth quarter earnings. Mobily achieved highest quarterly earnings during the fourth quarter. Mobily Quarterly Earnings 8-INFRASTRUCTURE Mobily has finished building its own capacity infrastructure to support itself. On the other hand, when Zain started their business, has rented transmission capacity from both Mobily and STC. This produced an additional flow of income for Mobily and STC depending on Zains usage capacity. (http://www.gulfbase.com) 9-Effect of macro-environmental and micro-environmental on Mobilys marketing mix There are many reasons to the macro-environment that will influence the choices of the managers of any establishment. New laws, tax changes, trade barriers, demographic change and government policy changes are all instances of macro change. To help analyse these reasons or factors managers can categorise them using the PESTEL model. (http://www.oup.com) Kotler (1998) claims that PEST analysis is a helpful strategic tool for distinguishing market growth or reduction, business position, potential and direction for operations. In analyzing the macro-environment, it is essential to understand the factors that might in turn affect a number of critical variables that are likely to affect the companys demand and supply levels (Kotter and Schlesinger, 1991; Johnson and Scholes, 1993). 9.1 Why Saudi Arabia There are few states to be able to propose secure supplies of inexpensive energy, a geographical starting point to a huge market and a customers requirement to achieve a suitable solution for new adventure enterprise or investment. The research has indicated that Saudi Arabia is one of the best 20 destinations for overseas direct investment in the globe. Moreover, Saudi Arabia known as one of the most enterprising nations in the Middle East, Saudis huge natural energy integration with the long-term image and strategic planning to make todays stable, robust economy. Saudi Arabia is hoping and arranging for different areas of future which is more comprehensive, expansive, sustainable and combined on both social and economic sector. All of these examples will be improved via Saudis experience financing, assessing to establish a nation of constant development. A massive amount of money has been spent by kingdom of Saudi Arabia to add value proposition to global business. The government of Saudi has planned goals of varies faceted reform strategy that lead Saudi Arabia to be one of the suitable position in the global to operate business. (http://www.sagia.gov.sa) At  the  same  time, Saudi Arabia is spending tens of billions of dollars to start four economic towns in diverse place of the nation to support economic improvement. 9.3The supplier environment Mobily attempts often to depend on several suppliers. Mobliy and its suppliers, both parties depend on the other for their successful commercial. Even though, both parties are looking for security and stability from their relationship, still they are some reasons to the supplier environment are subject to change, such as some disputes on a sudden raise in material or maintenance agreements prices which controls by suppliers to increase their prices and this will effect seriously on the company commercial operations. 9.4 The distributive environment Mobilys management is placed on marketing intermediaries as agents and distributors to make sure that their products arrive at the final consumer. To Mobilys management, it may seem that the conservative method of distribution in telecommunication is relatively static. For the reason that changes in the distributive environment happen quietly, and there is a risk of marketing companies failing to aware about the commercial change. 9.5 The competitive environment. The company must be aware about the potential risk of other players marketing similar and substitute services whether they are of domestic or foreign origin. . In the telecommunication sector in KSA have just three players a potential competitive threat. Whatever the type, size and composition of the telecommunication sector, Mobilys marketing management has a full understanding of competitive forces. However, Mobily Known with this knowledge, which will have a greater opportunity to compete effectively. http://www.da-group.co.uk/index.php?option=com_contentview=articleid=31:micro-and-macro-environmentscatid=2:marketing-lecturesItemid=3 The marketing mix Price Mobily used some approaches to price a product as the price charged for products and services is set unnaturally down in consideration of gain market share. Once this is attained, the price is increased. In addition, charge a reasonable price when has a strong competitive advantage. On the same time, Mobily attentive about competitors. However, most of their prices it is fair and satisfied for most of the customers. Place Channel Distribution Mobilys distribution strategy is driven by three main channels which: Direct sales: The direct sale channel includes Mobilys 24 flagship stores and 155 fully branded stores. The flagship stores are completely owned and employed entirely with Mobily personnel, while the fully branded outlets manage as franchises. Indirect sales: The Firm depend deeply on its distribution partners to attain wide range distribution at a rapid pace. Mobily has a sign primary distribution contract with seven major distributors, each of which special effects sales through 149 fully branded, 288 co-branded and 4,000 secondary distributor outlets. Co-branded: The Company has channelled sales through ATM and the Internet for top-up of prepaid cards. So as to focus VIP sector successfully, the Company has begun a separate section of Corporate and VIP Sales. Product Mobily has been achieving the three levels of product which are the Core product, the Actual product, and finally the augmented product. In addition, another marketing tool for evaluating products as The Product Life Cycle (PLC) which based upon the biological life cycle, and The Customer Life Cycle (CLC) which focuses upon the production of and delivery of lifetime value to the consumers.( http://marketingteacher.com) Three Levels of a Product Mobily Connect: Connect Al Zaeem, Connect Turbo Router, Connect Turbo, Connect Mini WIFI, Ferrari Connect, Connect Foot Ball, Connect Long Tail, Mini Wi-Fi. Postpaid : Mobily Minute buntes , Blue Wave Mada, Najma,Deeraty, Raqi, Fallah Mobily Khatty and Khatty Plus. Prepaid: 7ala, Anees, 7ala Plus, Wafeer, Mabuhay Kababayan, Blue Wave, Visitors Line Rihal, fallah, I phone line. Smart phones :I phone 3Gs, Iphone 4 , BlackBerry,Nokia N8,Samaung Galaxy Tab, Liquid E Ferrari . Broadband at home, Mobile internet, Internet Roaming(can only be used outside the kingdom of Saudi Arabia). (http://www.mobily.com.sa) Promotion Mobily is using the promotions mix to deliver a unique campaign as : Personal Selling. (Mobily tend to be well trainee for their sales workers in the approaches and techniques of personal selling to meet high margin in sales). Sales Promotion. Public Relations. Direct Mail. Trade Fairs and Exhibitions. Advertising.( Mobily paid for communication to develop attitudes and create awareness for people. Furthermore, Mobily use the advertising in media such as newspapers (local, free, trade), magazines and journals, television (local, national, satellite), outdoor advertising (such as posters). Sponsorship (Mobily bought for SR 200 million over the five years to associate their brand with Al-Hilal which   is one the leading and well-known football clubs, not only in Saudi Arabia but in the Middle East and Asia).( http://saudijeans.org) SWOT Analysis Strengths The improvement and concentrate on innovative products and value-added services. The experiences shift and indirectly supported from the mother company Etisalat UAE. Mobily have been using an aggressive marketing strategy that enabled it to obtain a 30% market share in less than two years of operation. To decline the cost of operation and improve data revenues flow, Mobily is improving a new Saudi fibre optic network. Mobily has been improving the company brand and reputation, to attract the corporate sector in KSA. Saudi government avoids currency risks. quickly responded to a new competitor Zain by creating roaming agreements with about 100 operators in 56 countries. Well improved mobile network coverage with 3G services. Weaknesses low in the increasing postpaid customers in Mobilys subscribers Continuing need for high spending for improve the network servers. High focus of prepaid subscribers, about 90% of customers signalling lower average revenue for parson. STC is ranked first in broadband overall Opportunities Due to rising oil prices in the world lead to build a strong economy and high GDP per person in a region. A strong population growth, 69% of the population is under the age of 30. Partnership with parent operator for entering new telecom markets. Increase market share in mobile broadband. Saudi government attempts to capture foreign direct investment in the telecommunications business through improvements in information technology sectors. Purchase of companies in the value chain. Threats Intense competition due to the entrance of MTC lately, as the third mobile player, is leading to decreases in average revenue. Due to easier for customers to transfer from one operator to another that lead to increased competition between operators. Low demand response to new services. Decline in margins as a result of price wars. Failure of public to adapt to changing technology.

Thermochemistry Laboratory Report Essay

Abstract The purposes of these three experiments are to determine the heat capacity of a calorimeter and with that data, confirm Hess’s Law and observe enthalpy changes within reactions. By measuring the change in temperature that occurs with the interaction of two different reactants, we were able to determine both the calorimeter constant and the change in enthalpy of a given reaction. The results were rather mixed, as some numbers more closely resembled the theoretical values than others did. Introduction The first experiment is devoted to finding the calorimeter constant for a polystyrene cup. Whenever a reaction takes place inside a calorimeter, some heat is lost to the calorimeter and its surroundings. In order to achieve maximum accuracy, we must know exactly how much heat will be lost, so that the results of the next two experiments will be as correct as possible. The equation used to determine it is a simple manipulation of the overall heat of the reaction equation, which is: Overall Heat = – [(Sp.Ht. hotwater * Mass of water * Change in temperature) + (Sp.Ht. coolwater * Mass of water * Change in temperature) + (Cp calorimeter * Change in temperature)] Since an error is bound to happen during the experimental process, three calculations were done to find an average. This experiment is vital to the success of the following two thermochemistry experiments. The second experiment, entitled Hess’s Law, is a simple confirmation of said law. To do so, we take three reactions, where one of them is the same as the other two, and measure the heats of reaction for each of them. Hess’s Law states that the heat of reaction of the one reaction should equal to the sum of the heats of reaction for the other two. The three reactions used in this experiment are: (1) NaOH(s) ïÆ'   Na+(aq) + OH-(aq) (2) NaOH(s) + H+(aq) + Cl-(aq) ïÆ'   H2O(l) + Na+(aq) + Cl-(aq) (3) Na+(aq) + OH-(aq) + H+(aq) + Cl-(aq) ïÆ'   H2O(l) + Na+(aq) + Cl-(aq) In order to find the heat released by each reaction, we used a variant of the overall heat of a reaction equation, which was q = – [Sp.Ht. * m * Change in temp.]. In  addition to finding the change in enthalpy, change in entropy was also calculated using theoretical values in given reference tables. Finally, the overall free energy released was calculated using the equation: Change in free energy = Change in enthalpy – (Temperature * Change in entropy). All of this is then used to verify Hess’s Law by calculating the percent error involved in the experiment. The third experiment, called Thermochemistry: Acid + Base, combines the concepts of the previous two experiments. The main concept is to observe the change in enthalpy that results from the various reactions between strong and weak acids and bases. There were four reactions used in this experiment, and they are: (1) HCl(aq) + NaOH(aq) ïÆ'   NaCl(aq) + H2O(l) (2) HCl(aq) +NH3(aq) ïÆ'   NH4Cl(aq) (3) HC2H3O2(aq) + NaOH(aq) ïÆ'   NaC2H3O2(aq) + H2O(l) (4) HC2H3O2(aq) + NH3(aq) ïÆ'   NH4C2H3O2(aq) By monitoring the change in temperature that results from the reaction of an acid and a base, it is possible to calculate the overall energy for each reaction, also known as ∆H rxn/mole of limiting reactant. This experimental value can be compared with the theoretical to determine how accurate the experiment was. The lower the percent error, the more accurate we were at calculating the energy involved in each reaction. Experimental In order to do any calculation for energy, we first had to find the calorimeter constant. In order to do that, we first took and weighed a polystyrene cup (our calorimeter) and added approximately 100 g of warm water to it. The actual measurements are recorded in Table 1-1. The mass of the cup with the water in it were recorded to find the exact mass of the water added. Next, a cylinder was weighed, like the cup, and about 48 mL of cool water was added. The total was weighed and recorded in the same table. Afterwards, temperature sensors connected through a LabPro device were suspended in the two containers and the calculator’s DataMate program was used to record temperature over a 90 second time interval. After a few seconds of data collection from the separate liquids, they were mixed  together and stirred with the sensors until there was no time left. By using Graphical Analysis, a graph of the data was printed, displaying temperature vs. time. Tangent lines were drawn on the graph in order to determine the initial and final temperatures of the two liquids. The above procedure was repeated two more times for the sake of precision. Finally, we calculated the calorimeter constant using the formula listed in the Introduction section. Even though we conducted an experiment to find the heat capacity of a calorimeter, we were given a new value for the constant for experiment 2, due to inaccuracy in our results. For the lab called Hess’s Law, we first started by setting up the calculator to collect temperature data again. The procedure is the same as the one used in the last experiment, except that the time interval is set to 4 minutes. Next, we obtain a polystyrene cup to use as our calorimeter and fill it with 100 g of water. The cup is placed within a 250-mL beaker to keep it in a sustained environment. A temperature sensor is placed in the water and is stabilized. Then, we obtained solid NaOH and weighed about 2 grams to the nearest thousandth decimal point. This value is recorded, along with all other data in Table 2-1. Afterwards, data collection begins and after about 15 seconds, the NaOH is added to the water. The resulting solution is stirred for the duration of the time interval and by using Graphica l Analysis a graph is produced. This procedure is repeated twice more for 0.5 M HCl in place of water for one trial, and then 1.0 M HCl and 1.0 M NaOH solution for the third trial. All of the measurements are recorded in the table mentioned above. For the final experiment, the procedure is very similar to its predecessors. We began by initializing the LabPro and DataMate to collect temperature data over time (this time it is a 180 second interval). First, we measure as close as we can to 50 g of a base of our choice in a 100-mL graduated cylinder. A temperature sensor is placed in the cylinder. Next, we weighed 100 g of a chosen acid in the calorimeter. The calorimeter is placed in a 1000-mL beaker for stability and a temperature sensor is submerged in the acid. After the sensors have a chance to equilibrate, we started to collect data. When about 15 seconds have passed, we poured the base into the  calorimeter with the acid and stirred for the duration of the time with both sensors. Then, when time was up, we used Graphical Analysis to print the resulting temperature vs. time graph. This processed is repeated three more times until every combination of strong and weak acids and bases is used. Analysis The data we recorded for the first experiment appears to be accurate, though drawing tangent lines to find final and initial points has its inherent inaccuracy. Using the formula discussed in the introduction, our equation turned out like the following: 0 = – [(47.166 g * 4.184 J/g °C * 16.561  °C) + (98.874 g * 4.184 J/g °C * -9.4139  °C) + (Cp calorimeter * -9.4139  °C)] Cp calorimeter = -66.522 J/ °C The average of the three obtained values is as simple as adding them all together and dividing by three, the number of values, which looked like this: (-66.522 + 348.619 + 225.669)/3 = 169.255 J/ °C. This number is much higher than the default value we were given for the next lab, which was only 15.0 J/ °C. For the Hess’s Law experiment, the numbers looked much better. The first thing we did with the data was solve for the change in temperature, which was just final temperature minus initial temperature. The result gave us something like this: 23.9  °C – 19  °C = 4.9  °C. Second, we calculated the heat released by each equation, which is shown as this: q = – [Sp.Ht. * m * ∆t] q = – [4.18 J/g °C * 99.524 g * 4.9  °C] q = -2.038 kJ Then, the heat lost to the calorimeter was calculated using the formula q = – [Cp * ∆t]. From that, we found that q = – [15.0 J/ °C * 4.9  °C] = -0.0735 kJ. Next, the total ∆H was found by adding both values of q above, which just equals -2.1115 kJ. In order to find ∆H/mol NaOH, we had to find how many moles were used in each reaction based on the mass of NaOH weighed and recorded in Table 2-1. The format for finding the number of moles looked  like the following: 2.0810 g NaOH * (1 mol NaOH / 40 g NaOH) = 0.052 mol NaOH. This value is used to divide the ∆H to find the ∆H/mol NaOH value, which equaled -40.606 kJ/mol. Using the ∆H of Reaction 2 as the theoretical value, and the combined ∆H values of Reactions 1 and 3, we can find out our percent error, which is shown below as: % error = abs ((theoretical – experimental) / theoretical) * 100 % error = abs ((79.56 – 94.87) / 79.56) * 100 % error = 19.24 % The above values can all be found on Table 2-1. The above process was repeated with data collected from the whole class, which yielded a 14.47 % error. Finally, using theoretical numbers, we calculated ∆H, ∆S, and ∆G for reaction 2. For the first two, a similar equation of sum of products minus sum of reactants equals ∆H and ∆S respectively. ∆G is calculated using the formula in the introduction, which looked like ∆G = -98.8 – 298(0.0580) = -116.062 kJ/mol. With the data collected in the third experiment a multitude of calculations were carried out. All of the following data can be found in Table 3-1. First, we solved for ∆H rxn, which is the same as the overall heat equation described in the introduction. The calculation looked liked the following: ∆H rxn = – [(4.184 J/g °C * 98.781 g * 4.35  °C) + (4.184 J/g °C * 48.5133 g * 4.0  °C) + (15.0 J/ °C * 4.35  °C) ∆H rxn = -2.68 kJ Next, we needed to calculate the limiting reactant for each reaction, which was just the reactant that yielded the least product. The method for determining it is like so: 98.781 g HCl * (1 mol HCl / 36 g HCl) * (1 mol NaCl / 1 mol HCl) * (1 g NaCl / 1 mol NaCl) = 2.744 g NaCl 48.5153 g NaOH * (1 mol NaOH / 40 g NaOH) * (1mol NaCl / 1 mol NaOH) * (1 g NaCl / 1 mol NaCl) = 1.213 g NaCl Then, we take the ∆H rxn above and divide it by the moles of limiting reactant, which we discovered above (since each solution is 1.0 M, the moles used is the number of grams divided by 1000). This new ∆H rxn / moles of limiting reactant is the experimental value to be compared to the theoretical value obtained with given numbers. Comparing these two values using the % error equation above, the % error of one of the reactions comes out to be just 1.25%. The rest of the numbers can be observed in Table 3-2. This concludes all of the calculations that were involved in all of the experiments. Conclusion The results of this experiment were a mix of both very accurate and nowhere close. For the first experiment, the values for the calorimeter constant were very imprecise, ranging from negative values to ten times greater than the theoretical 15.0 J/ °C. This is most likely due to a series of miscalculations and human error. In experiment two, the numbers were far more favorable, with a 19.24 % error for our data and a 14.47 % error for the entire class. This number still seems too high to justify the verification of Hess’s Law and should probably be redone with more care in consistently measuring reactants, but other than that, the experiment was completed well enough. The results for the final experiment are also quite mixed. While some experimental values had only a 1.25 % error, others were grossly erroneous with about 65.1 % error. The most inaccurate data was the ones collected for the reaction of a weak acid and a strong base, which yielded an obviously flawed 300 % err or. For the results that were inaccurate, the source of error was most likely to due a miscalculation on my part, possibly in the calculation of the theoretical values, or the experimental for that matter. Much more care must be taken when repeating this lab, for the possible errors are numerous. The purpose of these three labs were to observe the nature of heat and reactions, which the experiments do rather nicely. The procedures described do an excellent job describing the purpose of each step, though they are easy to do incorrectly. In the end, the experiments yielded mediocre results, a mixed bag of incredibly accurate to just very wrong. Thermochemistry is indeed a rather elusive topic, but these experiments make it much more tangible.